"Brands used to worry about whether their ad could be interpreted as right or wrong," said Kelly O'Keefe, a marketing professor at Virginia Commonwealth University. "Now they have to worry about whether it will be interpreted as right or left."
T-Mobile's spots — which featured Justin Bieber and Rob Gronkowski dancing , Kristen Schaal in a "50 Shades of Grey" parody and Martha Stewart and Snoop Dogg mixing talk about T-Mobile's unlimited data plan with innuendo about Snoop's marijuana habit, won raves from some —  as did an ad from antioxidant drink maker Bai featuring Justin Timberlake and Christopher Walken.
Airbnb's ad was one of the more overtly political, showing a variety of different faces with the tagline "We accept."
Other advertisers took the safest route possible by re-airing ads they've used before — an unusual, though not unprecedented, move. Coca-Cola, Google and Fiji water all aired rerun ads.

"It was a really good message and it was entertaining," said Mirta Desir, a New Orleans native who works in education and was watching the game on Long Island.
LIGHT HUMOR PLUS CELEBS
During the pre-game show, Coca-Cola ran "It's Beautiful," an ad featuring people around the country drinking the fizzy beverage and singing "America the Beautiful" in different languages.
Ads with light humor and stuffed with celebrities were popular. Honda's ad made a splash by animating the yearbook photos of nine celebrities ranging from Tina Fey to Viola Davis. They make fun of their photos — Jimmy Kimmel is dressed in a blue tux and holding a clarinet, for example — and talk about "The Power of Dreams," Honda's ad slogan.
Plenty of ads walked that line.
Advertisers who paid $5 million for 30 seconds had to walk the line with ads that appealed to everyone and didn't offend. Some were more successful than others.
WALKING THE POLITICAL LINE
It's tough to be a Super Bowl advertiser, period. But this year, a divisive political climate has roiled the nation since Trump took office in January, making it even tougher for advertisers.
A debut Super Bowl spot by the "It's a 10" hair care brand introduced its line of men's products by joking about Donald Trump's hair.
An NFL spot conveyed what all advertisers hope the Super Bowl becomes: a place where Americans can come together. "Inside these lines, we may have our differences, but recognize there's more that unites us,China Jerseys Wholesale," Forest Whitaker intoned in a voiceover as workers prepped a football field and gridiron scenes played.
NEW YORK (AP) — Messages about America, inclusiveness — and, yes,Stitched NFL Jerseys, even "four years of awful hair" — kept bubbling up in Super Bowl 51 ads from Airbnb, the NFL and a line of personal care products. But there was still plenty of escapism and light humor for those who weren't into the politics.
The Tide ad with Terry Bradshaw was a hit with some viewers because of the way it tricked viewers into thinking it was part of the broadcast. "It made you think twice,Wholesale Hockey Jerseys Online," said Pablo Rochat, watching in Atlanta. "There was funny dialogue and good storytelling."
Snickers got press by airing a live ad In the third quarter. On a Wild West set, actor Adam Driver seemed not to know the ad was live — and then the set fell apart (on purpose). "You ruin live Super Bowl commercials when you're hungry," the ad's tagline read.
"The Super Bowl is shaping up as a counterpoint to the divisiveness in the United States," said Tim Calkins, a marketing professor at Northwestern University.
As the New England Patriots edged out the Atlantic Falcons on the field in Houston, Airbnb touted inclusiveness with an ad showing faces of different ethnicities and the copy: "We all belong. The world is more beautiful the more you accept."
"America, we're in for four years of awful hair, so it's up to you to do your part by making up for it with great hair," went a voiceover state as black-and-white photos of people with a wide array of hairstyles flashed by. "Do your part. ... Let's make sure these next four years are 'It's a 10.'"
"It went by so fast, I almost missed it," DiMassimo said. "Not sure it was worth the trouble of doing it live."
Coca-Cola aired a previously run ad during the pregame show in which people sing "America the Beautiful" in different languages. And Budweiser ran a 60-second spot chronicling co-founder Adolphus Busch's migration from Germany to St. Louis in 1857, prompting some critics to start a boycott campaign on Twitter.
Even a hair care brand dipped into politics:  The "It's a 10" hair brand indirectly referenced President D